Digital marketing allows businesses to reach a larger audience, target specific demographics, and track performance in real-time. It’s cost-effective compared to traditional marketing and provides measurable results, helping businesses to optimise their strategies for better ROI.

The success of a digital marketing campaign is measured using various metrics such as website traffic, click-through rates (CTR), conversion rates, return on investment (ROI), engagement rates on social media, plus the performance of specific campaigns and content.

The timeline for seeing results can vary based on the digital marketing strategy employed. SEO can take several months to show significant results, while PPC and social media campaigns can yield quicker outcomes. Consistent effort and optimisation are key to achieving long-term success.