In the era of smart speakers and voice-activated devices, optimizing website content for voice search is crucial. We’ve gathered insights from Digital Marketers and CEOs to share their best tips. From incorporating question-based phrases to prioritizing conversational keywords, discover the top four strategies for making your content voice search-friendly.
- Incorporate Question-Based Phrases
- Use Conversational Language
- Structure Content with FAQs
- Prioritize Mimicking Natural Speech Patterns
Incorporate Question-Based Phrases
One effective tip for optimizing website content for voice search is to incorporate natural language and question-based phrases into your content. As a content strategist, I’ve observed that voice search queries are often conversational.
For instance, when updating my blog on digital marketing, I started framing headers as direct questions that users might ask, like “How do I improve my SEO?” This aligns with how people use voice search, making the content more likely to appear in voice search results.
This simple adjustment led to a noticeable increase in traffic from voice-activated devices, highlighting the importance of adapting to how real users phrase their queries.
Abdullah Prem, Digital Marketer, Bloggersneed
Use Conversational Language
In my opinion, the best tip for optimizing website content for voice search is to focus on natural, conversational language. People use voice search as if they’re talking to a friend, not typing keywords into a search bar.
So, instead of stuffing your content with short, choppy phrases, try incorporating longer, question-based sentences. This approach helps your content match the way users naturally ask questions and increases your chances of showing up in voice search results.
Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency
Structure Content with FAQs
One tip for optimizing website content for voice search is to focus on natural, conversational language and question-based keywords. Since users tend to use more natural phrases and complete sentences when using voice search, structuring your content to answer common questions directly can improve your visibility.
Implementing an FAQ section that addresses these questions can also be beneficial. This approach helps search engines match your content with user queries more accurately, enhancing your site’s relevance for voice search.
Inge Von Aulock, CEO, Top Apps
Prioritize Mimicking Natural Speech Patterns
Voice search has become an integral part of our daily lives, making optimization for it quite crucial. My top tip, based on my extensive journey in digital agency management, is to prioritize conversational keyword phrases to mimic natural speech patterns. Traditional SEO keyword strategies may fail to meet the needs of voice search.
For instance, someone might type “best sushi Lisbon” into a search engine, but they would say, ‘Where is the best sushi place in Lisbon?’ to a voice assistant. Therefore, always incorporate full, naturally phrased questions into your website’s content. At DesignRush, we noticed a significant increase in traffic after adopting this strategy.
Consider the local aspect as well. Voice searches are often mobile and highly local. Hence, incorporate phrases like ‘near me’ or specific geographic locations into your content. Do not underestimate the importance of a mobile-friendly website either. The faster your mobile website speed, the better it is for voice search results.
Gianluca Ferruggia, General Manager, DesignRush
