In the quest to craft content that stands the test of time, we’ve gathered insights from top industry professionals including a co-founder and a marketing manager. From identifying low-competition evergreen topics to creating comprehensive, updated guides, discover the top four strategies for producing SEO content that continues to drive traffic long-term.
Table of Contents
Identify Low-Competition Evergreen Topics
The big thing with SEO content is that there isn’t really such a thing as “evergreen”—we’re getting new information constantly.
That being said, if you wanted to have a go at it, the best place to start would be to identify a topic that:
- Doesn’t change often.
- Doesn’t have lots of competition.
- You know a ton about.
Then, check out at least 10-20 competitor articles on the topic, and make sure your content offers more information than all the competitor articles you’ve found.
For example, DPS Power leverages evergreen content to maintain its relevance in the competitive genset service industry by focusing on essential, unchanging topics like power solutions.
Essentially, you want to create the go-to source of information on that topic.
That’d be the best way to create SEO content that remains “evergreen.”
Ian du Toit, Co-Founder & Head SEO Guy, Poor Man’s SEO
Provide Value With Timeless Content
Providing value (answering the user’s query) will always drive traffic, no matter what. Yes, you may have to adjust your content accordingly to the trends, but certain guides, how-tos, and informative content will continue to drive traffic in the long term.
Rahul Vij, Co Founder, WebSpero Solutions
Focus on Fundamental Industry Concepts
For instance, a few years ago, I wrote a detailed guide on “How to Optimize Your Website for Search Engines,” which broke down the essentials of SEO into easily digestible sections. This guide continues to attract traffic and generate leads because the principles of SEO remain consistent, even as specific tactics evolve.
Additionally, it’s crucial to update your evergreen content periodically to ensure it remains accurate and current. I’ve found that revisiting my popular articles every six months to a year, and making necessary updates based on the latest trends and data, keeps them performing well. This approach not only helps maintain high rankings in search engine results but also reinforces your authority on the topic, ensuring your content remains a valuable resource for new and returning visitors alike.
Brandon Leibowitz, Owner, SEO Optimizers
Create Comprehensive, Updated Guides
One tip for creating SEO content that remains evergreen and continues to drive traffic long-term is to focus on writing comprehensive, in-depth guides that address fundamental topics in your industry. By covering a subject thoroughly and providing valuable insights, your content can stay relevant and useful to readers over time.
For instance, a few years ago, I wrote a detailed guide on “How to Optimize Your Website for Search Engines,” which broke down the essentials of SEO into easily digestible sections. This guide continues to attract traffic and generate leads because the principles of SEO remain consistent, even as specific tactics evolve.
Additionally, it’s crucial to update your evergreen content periodically to ensure it remains accurate and current. I’ve found that revisiting my popular articles every six months to a year, and making necessary updates based on the latest trends and data, keeps them performing well. This approach not only helps maintain high rankings in search engine results but also reinforces your authority on the topic, ensuring your content remains a valuable resource for new and returning visitors alike.
Brandon Leibowitz, Owner, SEO Optimizers
