Exploring the evolution of visual content in content marketing over the past decade, we’ve sought insights from a CEO & Founder to illuminate this transformation. With a shift from visual content being complementary to becoming crucial, here is the singular, insightful perspective on the changing landscape between one and 2024.
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Visual Content: From Complementary to Crucial
In the past decade, the role of visual content in content marketing has evolved from being a nice-to-have to a must-have. In 2014, visuals were used to complement written content, but in 2024, they are the main attraction. With the rise of social media platforms like Instagram and TikTok, users now have shorter attention spans and crave visually appealing content. One example of this shift is the success of companies like Glossier, which built their brand through visually stunning Instagram posts rather than traditional advertising methods. Visual content is now king in the world of content marketing, and companies that fail to adapt will be left behind.
Alex Stasiak, CEO & Founder, Startup House
