Table of Contents
Versatile Leonardo AI for Visuals
My favorite AI tool for digital marketing is Leonardo AI. Its versatility is essential in my role as a digital marketing executive, where I manage SEO, email marketing, and social media marketing.
Leonardo AI helps me generate high-quality feature images for blog posts, which I refine using Canva, ensuring our featured images are eye-catching. It helps me create engaging visuals for our social media marketing efforts that boost our online presence and capture our audience’s attention.
I also use Leonardo AI to create compelling thumbnails for our YouTube videos, enhancing click-through rates. Additionally, it provides attractive visuals for LinkedIn and email newsletters, making our communications more engaging.
Overall, Leonardo AI streamlines our content creation process, improves user engagement, and strengthens our brand visibility across various digital marketing channels.
- Raisul Islam, Digital Marketing Executive, MeasureMinds Group
ChatGPT Sparks Creative Strategies
I love using ChatGPT because it can act as a brainstorming assistant. Basically, if I am curious about implementing any new strategy or trend, I can just put it as a prompt and provide some context of my niche to have ChatGPT come up with practical ideas. The ideas it shares generally spark my creativity. Then, I can rely on my combinatorial creativity to refine them.
For example, recently I used ChatGPT to learn the impact of a new Google algorithm update. Then I asked it to help me plan some content pieces based on that!
Chintan Zalani, Founder, Bot Memo
Google Analytics for Data-Driven Decisions
My favorite AI tool for digital marketing is Google Analytics. It provides in-depth insights into website traffic and user behavior, enabling data-driven decisions. I like it because it’s comprehensive, easy to use, and integrates well with other marketing tools.
Martin Dye, Mobile App Developers, TechnBrains
SEMrush Boosts SEO and Traffic
My favorite AI tool for digital marketing is SEMrush. It’s been a game-changer for my adventure travel company and blogging projects. I love it because it makes keyword research and competitor analysis so easy.
For example, when launching a new travel campaign, SEMrush helped me find the best keywords to target, which boosted our website traffic. Plus, its site audit feature highlights SEO issues quickly, saving me tons of time. Overall, it helps me make data-driven decisions that improve our marketing strategies and results.
Swena Kalra, Chief Marketing Officer, Scott & Yanling Media Inc.
Ahrefs for In-Depth Competitor Insights
One of my favorite AI tools in digital marketing has to be Ahrefs. Not entirely AI, this tool embeds robust machine-learning algorithms that let one perform competitor analysis and keyword research. Ahrefs’ Site Explorer tool helps me to really get under the skin of a competitor’s website—to see what top organic pages drive their traffic, what kind of backlinks they have, or even the sort of content they are creating.
This helps me identify gaps and opportunities in the content to be created, which can be better and more targeted toward the audience. Besides, Ahrefs applies machine learning in its powerful keyword research tools to come up with a huge keyword suggestion list with estimations of search volume and difficulty of ranking. This fact-based approach ensures that I’m targeting those particular, high-value keywords with realistic potential traffic, optimizing content for organic search visibility, and driving relevant leads toward our website.
Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand
Anyword Optimizes Paid Media Texts
I am actually still quite a fan of Anyword—it does some specific things quite well due to how it was designed and what its original intent was. I use it to help with paid media ad text generation. It helps to fit a demographic and align to specific personas. It’s based on real ad spend and performance, which is something the majority of other Gen AI solutions can’t boast.
Trevor Stolber, Co-Founder, CTO, VibeLogic
Surfer SEO Enhances Blog Post Optimization
I love optimizing my blog posts with Surfer SEO. It’s easy to find keyword gaps and where I can strategically place them within my content. When I’m writing, my first goal is to get my ideas on paper. Then, I rewrite my first draft to organize my ideas. Optimization comes later in the process, and Surfer handles this so that I don’t have to interrupt my creative flow. I can click a button, and Surfer will suggest relevant keywords and where to add them in the content. I can approve or pass and watch how my SEO score changes as I work.
Alli Hill, Founder and Director, Fleurish Freelance
