In the quest to engage the dynamic Gen Z audience without losing the essence of their brand, we turned to a seasoned Managing Director for insight. Discover one key strategy: leveraging user-generated content for authenticity, to create brand content that resonates with Gen Z while maintaining brand voice and consistency.
Leverage User-Generated Content for Authenticity
One effective way to create content that resonates with Gen Z, while maintaining brand voice and consistency, is by leveraging user-generated content (UGC). This approach involves encouraging your audience to create and share content related to your brand, which you can then feature on your platforms.
Start by creating campaigns that invite Gen Z to submit their photos, videos, or stories using specific hashtags or through contests. This amplifies engagement by involving them directly in your brand narrative and ensures authenticity—a key value for Gen Z.
Ensure all shared UGC aligns with your brand’s guidelines and voice to maintain consistency. This strategy builds community and strengthens brand loyalty as Gen Z sees their input valued and reflected in the brand they support. This method combines authenticity with brand consistency, making your content appealing and relatable to the Gen Z demographic.
Daniel Bunn, Managing Director, Innovate
