In the ever-evolving landscape of SEO, we’ve gathered insights from top industry professionals on the single most effective link-building strategy to enhance your website’s domain authority. From a Digital Marketer’s perspective on guest posting for quality backlinks to a CEO’s advice on creating shareable high-quality content, we present three expert strategies to elevate your online presence.
- Guest Posting for Quality Backlinks
- Amplify With Second-Tier Backlinks
- Create Shareable High-Quality Content
Guest Posting for Quality Backlinks
The most effective link-building strategy I recommend is guest posting. This approach earns high-quality backlinks from reputable sites in your niche, boosting domain authority. It also helps build your author profile, positioning you as an expert.
Guest posting also facilitates ABC link exchanges, further diversifying your backlink profile. Additionally, it enhances your network, providing more opportunities for collaboration and visibility within your industry.
Jay Purohit, Digital Marketer, MarkovML
Amplify With Second-Tier Backlinks
I recommend focusing on second-tier backlinks to improve your domain authority. When working with a dental clinic last year, we decided to enhance their existing backlinks with second-tier links. This involved building backlinks to the pages already linking to our client’s site. It significantly amplified the authority passed on from those initial backlinks, leading to improved search rankings and increased traffic.
To implement this strategy:
- Start by identifying high-quality backlinks your site already has.
- Use tools like Ahrefs or SEMrush to find these links.
- Create engaging content that can attract links to these existing backlinks.
For example, we wrote guest posts and created infographics that linked back to the original high-quality articles linking to our client’s site. This created a network of valuable backlinks that boosted the site’s domain authority. You can strengthen your link profile and see substantial improvements in your SEO performance.
Ihor Lavrenenko, CEO, Dental SEO Expert
Create Shareable High-Quality Content
As the CEO of Startup House, I highly recommend focusing on creating high-quality, shareable content that naturally attracts backlinks from reputable websites.
By consistently producing valuable and engaging content that resonates with your target audience, you can organically build a strong backlink profile that will ultimately improve your website’s domain authority. Remember, quality over quantity is key when it comes to link-building!
Alex Stasiak, CEO and Founder, Startup House
